Welcome to NEKA Store, a testament to the entrepreneurial journey of Neeta Dugar, a passionate housewife who embarked on her business venture in 1997. It all began with a humble step, by selling handbags from the comfort of her home, igniting her entrepreneurial spirit and paving the way for a small-scale business. Starting with a limited collection of handbags, Neeta gradually expanded her operations by delving into manufacturing, supplying products to retail outlets, and eventually exploring the world of wholesale distribution.

NEKA Store is a cool Made in India brand since 1997, started and promoted by creative duo Neeta Dugar and Kavita Dugar. Handbags are essential for Indian women and the duo is on a mission to craft bags that are functional, trendy and just right for the Indian women!

NEKA, earlier known as It's NE bags has always focused on showcasing Indian embroidery, artistry and fabrics via their chic bags, helping local artisans and women be self-sufficient. The brand will soon launch their website and they are also available on Swiggy Mart and Amazon.

The success story of NEKA Store would not be complete without acknowledging Neeta's trusted partner in crime, her sister-in-law, Kavita Dugar. Together, they combined their skills, expertise, and shared vision to establish NEKA Store as a brand synonymous with style, sophistication, and superior quality.

Today, NEKA Store continues to delight fashion enthusiasts with its wide range of handbags and accessories, carefully crafted to reflect the latest trends and cater to diverse preferences. Every product bears the mark of Neeta and Kavita's unwavering commitment to delivering exceptional quality and timeless style.

We invite you to explore NEKA Store's captivating collection, where elegance meets functionality, and discover the perfect accessory to complement your personal style. Join us on this remarkable journey and experience the magic that Neeta Dugar and Kavita Dugar have woven into the fabric of NEKA Store.